I am very excited to feature the lovely Lindsey Mathieu, Owner of Golden Egg Concepts, on the blog today. Golden Egg is a marketing/advertising/web design firm specializing in the architectural/engineering/construction industries. Ms. Mathieu is a talented designer with a strong marketing background, an unrelenting work ethic and most recently a proud new momma. Suffice it to say, that we hit it off when we met as part of the Hartford Business Journal's 2014 class of Forty Under 40 Winners. Lindsey recently designed and launched a new website and branding look for her business and needed a new headshot to go along with Golden Egg's fresh, new look. Here are a few favorites from our shoot, and don't forget to check out Golden Egg's website. If you or any of your clients are in the AEC industry, you must give Lindsey a call.
The J. Fiereck blog features recent shoots, updates, news, tidbits, client interviews and anything else that we think you might find helpful, interesting or just amusing. Enjoy!
I am blessed to make a living doing something that I love. I get to be creative, meet new people and preserve memories for my clients. But lately I've had a yearning to do a personal photography project that would benefit a cause that is important to me...supporting our military veterans. Over the course of the next few months, I'll be sharing more details about this exciting project that will help benefit veterans and their families. The first step for me is to get out there and meet veterans, so I had the pleasure and honor of volunteering at the Take A Vet Fishing event this past weekend at the East Glastonbury Fish + Game Club. What a wonderful way to spend a Saturday morning! There was such a spirit of comraderie at the event. There was no shortage of smiles (or fish). Thank you to all of our veterans for your service, to the volunteers who helped make this fun outing for the vets possible, and to our good friend, Mike Campbell (who is part of the Game Club that organized the event), for inviting me. If you would like more information about Take a Vet Fishing, please visit their Facebook page.
Here are some images from the event. God Bless America and God Bless our troops.
For the rest of the winter (which seems like it will never end), we are featuring some of our clients that use original photography to market their businesses. Our first Client Profile is Paradiso Insurance in Stafford Springs, CT.
I met Chris Paradiso (below) in 2010, while photographing the Hartford Business Journal's 40 Under Forty Award winners (he was one of the winners). Since then, I have been providing branding photography for his business. Chris is a savvy businessman, a creative marketer and above all else, a wonderful human being. His energy is contagious. I love working with this guy. Here's a little Q+A with Chris on how his business uses professional photography.
Q: How do you use photography to promote your business?
Chris: I use photography for visual content marketing, which helps create a brand for my business. Our professional photographs get a lot of attention. We use them for our social media, calendars, emails and postcards as well.
Q: Why have you chosen to use original photography to market your business?
Chris: There is a huge difference between original photography and stock photos. Our business stands for who and what we are and I feel that the only way we can portray that is through original photography. It really helps us speak to our audience and show them what we're all about. Also, with original photography, there is always something new and exciting that we can share with our audience.
Q: How have your clients/audience responded to your marketing campaigns featuring original photography?
Chris: The response has been tremendous. Comments flood in on social media and everyone loves seeing our employees, my family and even our dog Max.
Q: How often do you recommend updating your company's photography "library?"
Chris: Every 3 months or every season is a good way to gauge when you should be having new images taken. I wouldn't recommend going over 6 months without new photos.
So, what type of photography do you use to promote your business? Is it stock photography? Maybe its something your intern shot with the company camera (if you have one)? Contact J. Fiereck Photography for a branding photography consultation. We can help you tell your story.
Just 11 days left to book your $50 New Year/New Headshot. Here are some of the happy customers that have come in to the studio this month. You know you need a new headshot. It won't hurt...promise! :)
Your session just needs to be reserved by 1/31/15 (it doesn't need to happen before 1/31).
Thought I would share a few images from the Hartford Business Journal's 40 Under Forty Awards Dinner. Thank you to my friends and family who were there to celebrate with me. And a huge thank you to Brandi, Sarah and Andrea for covering the event that night. :)